Bold decisions in Product Marketing…

Apple & Steve Jobs are of course known for Marketing… But thought the following snippet drives home their bold decision to develop iPad for a market that did not exist – contrary to most Marketing theories of listening to the market.

“One month prior to the iPad’s launch, a Forrester survey of more than 4,500 US online consumers revealed the top features consumers said they wanted in their next PC purchase. Two-thirds of US online consumers want a DVD drive, but this feature, along with other most-wanted features like CD burners and webcams, are absent from the iPad. The iPad’s features, such as the touchscreen, are lower on consumers’ wish list, with only 22 percent desiring a touchscreen for their next PC.”


About navanee
Citizen of the Universe. Visiting Earth on a valid world-visa, presently parked in Bangalore India. Detailed Bio here: Previously, lived 17 years in Coimbatore, 4 years in Chennai, 2 years in Provo, Utah and 11 years in San Jose, California.

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