Bold decisions in Product Marketing…
April 24, 2011 Leave a comment
Apple & Steve Jobs are of course known for Marketing… But thought the following snippet drives home their bold decision to develop iPad for a market that did not exist – contrary to most Marketing theories of listening to the market.
“One month prior to the iPad’s launch, a Forrester survey of more than 4,500 US online consumers revealed the top features consumers said they wanted in their next PC purchase. Two-thirds of US online consumers want a DVD drive, but this feature, along with other most-wanted features like CD burners and webcams, are absent from the iPad. The iPad’s features, such as the touchscreen, are lower on consumers’ wish list, with only 22 percent desiring a touchscreen for their next PC.”